Invent With Me

60. 7 Easy Steps to get BIG on Youtube with your Invention! | Liron Segev

• Marcus and Grant • Season 2 • Episode 10

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Got an invention… but no idea how to market it? You don’t need a marketing degree or a fancy PR firm—you need YouTube.

Want to join an exclusive Discord community of seasoned inventors and be on a first name basis with people who LOVE this world of product development?  Access the exclusive Discord through the Patreon below for just $6/Month! ⬇️

By popular demand... introducing Grant's "Invent With Me" Patreon.
-You may want to join if...
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2. You need access to engineers, lawyers, inventors or manufacturers.
3. You need inspiration and weekly tips to bring your invention to the market and start making 7-figures from your idea.
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IWM Engineer; Lance at https://www.freelancedesigns.ca/

The Invent With Me Podcast
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🔗 Learn more about Liron at www.LironSegev.com
📺 Watch his videos at YouTube.com/TheTechieGuy

In this high-impact episode, Marcus and Grant are joined by YouTube strategist and tech creator Liron Segev, the mind behind the TechieGuy channel with over 1.1 million subscribers, to unpack the exact steps inventors can take to build an audience, earn trust, and spark pre-launch momentum—even if you’ve never filmed a video in your life.

Liron walks us through the Inventor-to-Influencer Pathway, a 7-step roadmap that turns your invention journey into compelling content that sells—without sounding salesy. You’ll learn how to build visibility by documenting your process, how to pick the right content style for your personality, and how to use three simple videos to create a powerful launchpad for your product.

Forget polished ads or waiting for perfection. This episode is about starting with what you’ve got, talking like a human, and using YouTube as your go-to-market secret weapon.

What You’ll Learn:
Why YouTube traditional marketing for inventors

3 channel styles that work for any invention

How to avoid the “demo trap” that kills your views

What gear you actually need (hint: not much)

The first 3 videos that build trust and traction

How thumbnails and titles are your real marketing

The Bowtie Funnel: turning subscribers into customers

Why starting before your prototype is perfect can give you a massive edge

Whether you’re launching a physical product or building your first prototype, this episode will give you the clarity and confidence to start showing up on camera—and winning hearts before you win sales.

🎧 Stream now on Apple Podcasts, Spotify, and YouTube.

The Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme

We know for a fact that number one search engine in the world, Google. Second biggest search engine, YouTube, owned by, Google. The way we look at YouTube, it's either you win or you learn. That's it. We want to improve by 1%, not 100%, 1% with every video. We all suck at the beginning. Go to any single channel, look at their videos, look at the oldest videos and all sucks. My name's Grant. Let me guess. You run into, you know, like, patronizing my audience. How do I how do I talk to them? You talk to them like a friend. When somebody is watching a video, they're only thinking selfishly. What's in it for me? Why am I why are you demanding for me to watch this video? What's in it for me? What am I going to get? People are very unforgiving in the first 30s the longer that they are on your video, the more forgiving they are. I don't want to see in the first 30s people's logo animation drone shots on people's time because of the film rule. If you're scared of the camera. And I totally understand because it's super weird. It's not the norm, right? I get it. Here's what you do. Good morning, inventors. And how are you? Look. Just a quick note before the show, season two of the Invent With Me podcast is brought to you by the event with me Patreon. Odds are you've been listening to the show for a while now, and you need more information. And I don't typically agree with a paywall unless it's a situation in which there's not enough time in the show, or there's just more little tender love and care needed to get you to the successful point with your invention where you want to be. The sign up process is incredibly straightforward. Just go into the show notes, click on the link for the Patreon and sign up via their Safe Payment platform.$6 a month connects you to the discord, which is stacked with current inventors as well as other professional and myself. And together, all of us are going to make sure that your dream becomes a reality. All right, guys, remember, I took the punches so you don't have to. And enjoy this episode. Brought to you by the Patreon. Thanks. Hello, guys, and welcome to the Invent With Me podcast. This is episode 60. How to launch an invention on YouTube in seven Easy steps with Live Run. Zig is even if you've never been on camera before. All right, so here to help me facilitate this episode, I'm really excited about this. You heard his name already. Leron. How you doing, my man? Good. I appreciate you having me on. I'm super stoked to get into the nerd. That stuff that we all love to do every single day. So yeah, that's true, I love it. And I'm a YouTube guy too, so I'm a I'm. I hope we can keep this under 40 minutes. We talked about that in the prelim, but I don't I don't see it happening. I love this stuff too much. But little Iran, for those who haven't already seen your awesome content, which is millions and millions and millions of views, can you give us the overview of what you do? Please, sir? Absolutely. So I'm a fellow geek. A fellow nerd like to tinker with stuff, as we like to call it, in the trade. We all understand what stuff means, right? So for me, I have a tech YouTube channel. It's under my name, and I talk about, oh, you're going to love this. The super sexy side of technology. We're talking about Wi-Fi routers. Oh, I know right now I know hold back the excitement, but hey, my channel has a million plus subscribers. We do 130 million views on that most unsexy stuff that you can possibly think about with all my routers, which all but connectivity. We talking about security stuff that nobody really gets up in the morning. Oh boy. I wonder if there's an update for my firmware on my router. And you guys understand this? I mean, we're fellow geeks. We understand this kind of software. So that's what I do on my main YouTube channel. And I did that as proof, as a proof to show that you don't have to be a mr. B, super sexy, over the top hot model to be able to make it on YouTube. That is so cool man. I know I have so many questions, but I know we're going to dig into it as we go. So let's kick off step one and step one that you and I came up with Iran was flip the script, change how you look at marketing. All right. So I'll just kick this off. I'll throw it to you. Like, what's the biggest difference in Iran between YouTube and traditional marketing? Money money money money money money. Look, if you've got unlimited budgets, go out, right, like go and buy ads, go and do some deals with some influencers. Pay them hundreds and thousands of dollars. Hey, if you want to work with me, time in front of the thousands of dollars. I'm happy to take your money. I mean, it's absolutely. If you got unlimited funds, go for it. I'm not knocking traditional, you know, social media marketing. You should be on the Facebook, which, by the way, is blowing up tremendously. You should be on LinkedIn. You should be on, Instagram. Why I'm all in on YouTube is because it's free. It takes just your time, right? You it's cost you just your time. And you get access to 2.7 billion monthly people who watch YouTube. That's an audience. Now, out of the 2.7 billion people, if your customer isn't there, I don't know where they are, how they even exist. So think about it. I mean think about this. The Super Bowl Bleep yeah they pay $8 million for a 32nd slot. How about getting in front of potentially 2.7 billion people for $0. Why would you not want to do this. And by the way, not for 30s. You can do this repeatedly, every single day if you want to, for as long as you want to. And it still costs you $0. YouTube is where it's at. We know for a fact that number one search engine in the world, Google second biggest search engine, YouTube, owned by, Google. So people go into search and they go, how do I do this? Where can I find that? They click on into and guess what pops up? Little AI snippets at the top. This AI overview that usually gives you information. But you know what else pops up? Videos that answer this exact question that somebody typed, and then off they shoot you to YouTube to get you that, to get you that exposure. So the question is not why YouTube? The question is why are you not going all in on YouTube? As far as I'm concerned, I've been so bullish about this, and it's only going to get better and better for us as inventors, creators, people who like to tinker as we move towards a world where it's ChatGPT this, it's AI that as Gemini Claude perplexity where people are just going to start typing that in. And if you're not ranked in there because you're so busy building a blog, well, you're just not going to exist. And YouTube helps you exist. Very well said. And in my experience, YouTube, as well as the other short form platforms, when you're not playing into the pay us for exposure game and you're playing into the let's just listen to the audience, let's forget the word algorithm and let's just think about what would I want to see, what do they want to see? It's all the same. And so I played into that really heavily in my first couple years in business. And I can honestly say that I pay a lot of money in marketing now a month, probably to the tune of $20,000 a month, which, and I've significantly backed that off recently. But if you start an invention idea and you're thinking, I need to partner with somebody big so we can afford to pay Meta and Google 30 grand a month in ads before you even know what your audience wants to hear. What a proving ground YouTube is. Unlimited fans, go for it. I'm just not in that category, I guess. Yeah, absolutely. And neither am I. Well, I think that's great. So number one, guys, flip the script. Change how you look at marketing. Right. Don't think Lauren mentioned I love that example. Don't think about the Super Bowl. Don't think about the tide commercials. You watch during the break. A 90 Day Fiancé. We're talking about something else. We're talking about being real and connecting with people at a very low cost. But on now we're going to go into step two. We're inventors. We just have a product. Let's, I'll kick this off. I'm actually going to give away an invention idea. Nobody take it though, because I'm going to go through with it. And I'm really passionate about this one. But I was at the gym the other day, and I'm, I had this problem in my 20s when I was doing kickboxing. And then when I was 27, I went back and I did kickboxing. Same problem, same people, all dealing with the same issue. Now I'm 35, I'm in the gym and I'm doing this thing, this particular challenge and it it's still plaguing me and no one has come up with a solution. And I'm looking at the people next to me. They're still dealing with this baloney. And it's the wrist wraps we put around our hands to protect them before we put on the glove. When you get done, they're sweaty, they're matted up, they're nasty, and there's no good way to roll them. So you jam them in your bag in a big wad, then you take them home, you wash them, then the the whole laundry cycle turns into a big wad. So I thought of a device where you could coil them quickly. Throw that device in the wash, then throw it in the dryer. Then throw it in your bag and it's ready, perfectly coiled, and wash the next time. Okay, so I don't know if we'll use that. I just want to throw that out there. If we ever need like some sort of example for the rest of this episode, that would be a cool one. The wrist, the wrist wrap 9000. So step number two is choose a channel archetype. I'm just going to let you run with this one, man. What can we do? What can we inventors do with these products? There's this big again like a misconception that it's gotta be perfect. You've got lucky. Every hair has got to be in place. Nothing. No stains anywhere. Like, God forbid there should be some lint because you played with your dog before you went on camera. That is. That is nonsense. At the end of the day, where we are on our YouTube channel is people want to connect with people, not with products. Yeah. Just like nobody's waking up saying, I wonder if my router has an update, right? They don't care about that. They care about a problem that they have. And can you help them solve it? So when it comes to the invention, do the what's the could of 9000? What did you call a the risk wrapper 9000. You can change your name if you want 9000. But yes like you would think that like traditional marketing or the way we are programed to think is that you gotta show them the perfect product. Guess what? People really love it. Love the journey. They love the building in public. They love the idea that they will part with you along the way. So you could turn this around into a great series where you go speak to people and you say, hey, show me your show me your. So show me your your wrist right after your session. Man, that is just does gas stick okay. And you do a whole bunch of that. Like there's got to be a better solution for it. In fact, I'm going to come up with something and you start bringing people along for the ride. You go, well, what is it going to come up with? Yeah. You bring you bring your own energy, your own flair to that. You know, then you they want to see the failures, they want to see prototype, a prototype. And they want to know why that didn't work. Why did you improve it? What did you change? You can ask for comments, for suggestions. So hey guys, I'm stuck. Like be vulnerable. It's okay. That's what we want to. Hey, I'm stuck when I'm trying to wrap this it up in the spring is so strong it actually takes my fingers off. That's how strong the spring is. I just can't find the right fit. Maybe I'm. It shouldn't be a spring. Maybe it should be something else. What do you guys think? Let me know. Like, hit me up with some ideas. I'll try them. Your next video is. Hey, I got five great ideas. I don't know which is going to work. You're doing it with me. Let's try the first one. Like, I don't know who came up with us, but a closed pig hanging out the other day. Jump on the washing line. That's a crappy idea. Like next, they want to see the boat. They want to see the authenticity. They want to see when things fail. I saw Grant, I saw the other day. It was a great video. This guy was putting in all these smart plugs in his home. Right. And as he was going through and he was wiring these things up, the next thing big explosion, big puff, everything goes black. And then the camera just stops there. You got to watch his it and then he comes on with a torch. Hey, guys, I just blew a fuze man back. That's awesome. Like, most people would have cut that out because I was crying like, he's not perfect. Like, oh, you know, he should have known about it. He left that in beautifully. Damn. Yeah. Because, hey, who can relate? All of us can relate. Have we all screwed up? Yeah, we all screwed up, right? It was a great moment. He kept it in and I love that. And I think that's what's missing is the authenticity of YouTube. Because all these perfectly produced, highly budgeted videos, they're great to watch. But you know what really works? Why Indiegogo works. Why Kickstarter works is because the person's coming up there saying, I've got this idea, here is the blueprints, here is a prototype. This is what it's going to. We know we can make this work. We just need some funding. If you're a backer, you'll get this. If you're that backer at this level, you will get that. Think about it. It's the most idiotic thing for us to back. There's no idea, no product. We've never seen a real life version of it. And yet people are throwing money hand over fist at the idea, hoping that they would reach the funding goals, hoping that in 8 to 9, ten months later, they may or may not get a product. And yet people are paying and people are backing campaigns all the time. It makes zero sense. But where it does make sense is we're saying, hey, we love the person, we love what is doing, we love the potential of what this has great use that mentality on YouTube. You do not have to be perfect. So a day in the life of, I woke up this morning, I looked at my washing machine. Guys, you got to check this out. And it's disgusting mucky stuff like saying, I want to see that because why I relate to that. Oh, yeah, I'm a kickboxer, too. I know that, like, hey, my wife hates that. Like, oh, I'm with you. What? What are you going to do about it? Well, let's go talk to some other people. Boom and boom. Cut to the scene of talking to some people on your phone. Not even a professional camera. Guys, there's a big thing of we got to go studio equipment. We're all set up in the studio now, so we've got these professional lights, but when you're out there, you got a phone. Your phone can shoot in ten ADP, which is high definition. That's the minimum. Always shoot horizontally, not vertically, so that you can repurpose this case. You want to make it into an Instagram reel. You've got that option. You start with that and you foam it and you handhold it. And I cannot tell you how many really big channels I work with behind the scenes. It's a GoPro. It's a handheld. It's a handheld phone. Yeah. The only thing we don't compromise on is audio. That's the one thing that's non-negotiable. Otherwise it's just too frustrating to to go along. Everything else. Use what you got. So work with me kind of day in the life of cam. Build it with me. Show the stuff ups as they happen along the way. Show the ups and downs. Get to a point where you got like, guys have invested three months into this. I don't know if this is a real product or not. I'm not really having second, second, second thoughts show that, yeah, that's part of the journey and that's that's what people will will be attracted to. You know what the best thing is that people who come along for the ride are most probably going to be your first customers. Yeah, absolutely. They're the crazy 100 is what I call them exactly. We love them. So you talked about film. Follow my journey. Talk to me about maybe going with, like, an entertainment route. There was this story. I read the book called the YouTube formula and I really loved it. Yeah, yeah. The story about the What's Inside channel, father and son, that cut open a baseball and they're like, oh my God, we got a thousand hits, 2000 hits, whatever. And that was the inception of their channel that ran for nine, ten, 11 years. I think it seems like they stopped a couple of years ago, which I can imagine a few reasons why. So talk to me about that angle where it's not really following my journey. It's like, you know exactly what you're signing up for when you click that video. Every single time. Perfect. Go for it. Then just do that. Okay. So the channel you're referring to, what's inside? It's dad, Malcolm and his son. Like lovely, lovely guys. Like really awesome. They haven't stopped. What they did was pivot from the what's inside to more automotive cars kind of vlogging stuff. And the reason that they did that because they've done a formula. It's got to the end of life and they change the formula. It's perfectly fine to do that. So you can start off by saying, hey, follow my journey. Go. Guys, you're not vibing with us. Okay, great. Does it mean it was a failure? It means that you just got to change it now. So then you change it. So. Hey, I'm going to build this today. Come build it with me. Here's my 3D print. Here's my this is my that. Let's see how that goes. Or I'm, I'm going to teach you. Look, I've got a problem. The spring doesn't spring back, okay? How do we solve it? Let me show you the five steps that I would take to solve this issue. And are you teaching? That becomes a teaching formula. It can be that you show the final product. Is it? Hey, here's the final product. Look what it does and you show the features. You may then reverse engineer it because, hey, that's the final product. But that's not how it started. It started as this brick. And how do we get from here to here? Let me, let me let me show it to you. Said you can do it at home and you can follow along. There's loads and loads of ways, lots of different formats. It doesn't have to be one thing and then one thing only. You just have to adapt, understand something. People are going to click with one format. Some people are going to come purely for the education. Show me what settings you used in your 3D printer. That's all they care about. So they can do it. They can do it, work on their project and that's fine too. You just got to kind of work with that audience. The nice thing about YouTube, people are not afraid to tell you what they think, right? So take the comments with a pinch of salt or a mountain of salt. But in there you'll find some really, really good stuff. Good nugget. Oh hold on, I never thought of that. Let me try that and kind of figure out for that. Excellent, excellent. So that was a that was a good wrap on step two. We're going to choose a channel archetype. Guys don't get too hung up on this. You may not nail the bullseye the first time am I right Lauren. Maybe try this several different ways, but don't give up because Rome wasn't built in a day. The way we look at YouTube, it's either you win or you learn. That's it. And when you kind of something doesn't work according to the way you thought, if you just ask why did it not work and you figure that out, well, great. Then you just make an adjustment for the next video that we want to improve by 1%, not 100%, 1% with every video. That's all you want to do. Just get those reps. And none of us. YouTube is a skill. None of us were born with this skill, just like none of us were born knowing how to ride a bike, or how to swim, or how to drive a car the first time. If you remember when you got into your car, it's like super nerve wracking. You know, you were a kid, you were trying to figure out, I got controls. Yeah, I grew up in a time where we still had manual. We had the third pedal with the clutch. People in America not so sure about that thing, you know? But you had to kind of figure how your feet were. You have to think about all these things. Now you get into a car, it's nobody gets into you don't get into a car not thinking, oh my God, white is a piece of parkour. You don't even think just do, right? Yeah. That's a skill that you've practiced enough and you got better at it. Same thing with YouTube. You're going to suck at the beginning. We all suck at the beginning. Go to any single channel, look at their videos, look at the oldest videos, and all sucks. But then you got better and better and better over time, and it's just about getting those reps in. We don't even look at data. When I work with a client. We don't even look at data until we have ten, 20, 30 videos under our belt. Then it starts to make sense. At the beginning. It's just getting this super level of comfort. That's all we do. Yeah. I want to underscore something you just said. Any time you see a video on YouTube that you like, go back to that those first three videos and you will feel right at home because they start exactly where you do. We are all born at the same age, and we're we're all equal on YouTube. That's it. Everybody starts with zero views, zero subscribers. Yes, everybody. Yes. Step number three. Avoid the demo death trap. What if an inventor has an idea and their their inclination is to stand in front of the camera and talk about the features and how good it is? Amazing. If you want to be a company brochure, you do that. Okay. Not recommended though, because our bullshit detector is pretty good, right? We know when we've been served an ad versus being served a video, and we know the content we're sowing tuned to this, we get serve thousands and thousands and thousands of pieces of information every second. A brain has got so good at filtering out the crap versus what we actually need. So if somebody stands up there and goes, no, I will show you five new features of this brand new invention. Number one, you go like next, okay. Because you're thinking QVC, but wait, there is more. If you call now, we'll throw in some knives and steak. Not like, buffet. Right. Okay. You don't want to be a brochure. What you want to do is go, like, get super excited. Yes. Of course you want to show features. I do product reviews on my channel. And I'm always thinking the person that's watching doesn't want to see an ad. I need to show these features, but in a way that makes sense to my viewer. Who is my viewer? What are the why are they here? They're here because they want to maybe make a buying decision, right? Just rattling off a bunch of specs. This can do one, two, three, four, five. You can read that online. You don't need me for that. How can I make it meaningful? That's what I'm thinking about. So if I'm reviewing the unsexy router again, the Wi-Fi, how do I make it interesting? How do I make it exciting? How do I make it that you go, man, that was informative. Go look at any app or launch, any Samsung launch, any Google product launch. It's a two hour commercial. If you think about it, when they do their events, they're just advertising their products, but they do it in such a way that their audience really loves what's coming up. Go and study that format. Go on, understand it. They're not trying features. Yes, under the hood, of course they're showing the featured. But the way that they're showing that feature being used in a real live situation, that is what I would focus on if your gadget the rapper 9000, but does what it does, what it's supposed to do, just saying, hey, you press this button, it reps everything I'm throwing in a machine. It's an ad, but if you go pain, what's the pain problem? Stinks. Disgusting. I doesn't like it. I will no time to rep the stuff right now, you say? Well, how do we do it? Well, here's the stuff I tried that didn't work. It's like you're leading up and you're leading up. This didn't work. I'm sure you guys have tried this as well, relating to that audience. I'm trying this solution, which I'm thrilled. And you know what? I've given up to ten people and they've really loved it. I'm sharing it with you now as well. All of a sudden you've gone for a little journey. By the way, here is the product as opposed to but wait, there is more. We don't want to do that. No absolutely not. But again, beautifully said music to my ears. And that's why when I brought up the wrist rapper, I pitched it to you in a very specific way. You noticed that I didn't say, hey, LeBron, I have an idea for a product that does this and that. I laid out the background. I set the framework when I was 19. Everybody can relate. They were a young man, young woman doing this. And then years later, I'm 25 now. I'm in my mid 30s. Maybe you're pitching yourself married kids want to get back into shape. You're emotionally attached to the message. You might just listen to what we have to offer. A storytelling storytelling story. It's a stuff that's been for generations before technology. Yes. There was a world before technology where people told stories and they told stories around the campfire, and good stories were passed down from father to son, son to daughter. They were passed down along the ages. You know what happened to the. By the way, there is more kind of stories. We don't know about them because nobody cared enough to repeat those stories. You care about a good story. So what are we doing on YouTube? We're storytellers. If you think about your inventions, your invention is a story. It's not a thing. It's a story. You came up with that because of a reason. You had a reason what? That reason shared that. That's the pause. That's got to get amazing. And now I want to get into step four. You touched on this before. No studio, no problem. Should YouTubers get hung up on the equipment that they have or don't have? Absolutely not. It's the only thing is non-negotiable is the audio simply because watch this. I'm going to talk now. But then I turn away my mic and now it becomes very irritating. Oh my God, I can't take it. That's terrible. Right. Because you don't. You just thought, what did you just say? You don't know because I moved away. My wife, my mic. For those who are listening on the audio, when you do that just to frustrating, we can put up with shaky footage. We can put up with not great light, we can put up with lots of stuff. And I'm going to say this to you, think about this when you watch YouTube videos right now, you're watching for the information. You're watching for the entertainment value. I don't know that if you watch the video and you go, whoa, whoa, whoa, my toilet is leaking. I've just left it on a channel about how to fix a leaking toilet. But man, that shirt. Come on, man, like, I'm not going to. I'm not going to fix my toilet. He's got a shirt on and shirts unbuttoned. Like, I know that shoes that don't even match the belt. Like, what's going on? It like I'm out. Yeah. You never do that. You wouldn't care. Go. Not at all. You're there for the information and, you know. But yet when we do it ourselves, we judge ourselves so harshly. It's gotta be perfect. You don't need the perfect equipment. You can do it with your phone. You can buy a good old golf. GoPro does not have to be the latest version of golf pros. There's lots of second hand, third hand, fourth hand of those available basically everywhere, and you can just use those kind of equipment until you get into the groove. And in fact, I usually recommend not to purchase equipment until you know what you're doing. You might do think that you're going to do in studio. Turns out you really love being outdoors, and you really love talking to people and getting their reaction. Well, then a studio set up is going to be very different than an outdoor setup. Now you've just wasted all this money on amazing studio gear which you can't even use. So figure out what your formats first. That's much more important. You use what you have right now and then figure out the rest. The rest will come. Just to kind of give it a perspective, if you guys know who Mr. Beast is. Jimmy, the biggest channel. Well, one of the biggest channels that are out there. His first, I think there's like a thousand videos or some, some ridiculous numbers. Was shot on his phone. A Samsung guy we got. So the equipment doesn't matter. You matter. That's the most important thing to remember. And then, you know, tone, not tonality, but the tone of your voice, your cadence, your speaking pattern. I personally had the problem of talking to my audience like they were freaking idiots in the beginning. Hey. Yeah, my name's Grant. Let me guess. You run into, you know, like, patronizing my audience. How do I how do I talk to him? You talk to them like a friend. So this is the way you got to picture YouTube and the camera that I'm looking at, the camera that you're looking at is a person. It's not a camera. If it helps you literally pick a photo from your camera roll of your best friend or your wife, your husband, who because I'm not I'm not the same people. I'm just like, just trying it out. So you pick up a person and you stick a picture next to the camera and you say, I'm talking to John, I'm talking to Mike, I'm talking to Sue. I'm not whoever you're talking to. A friend. What we don't want to see is before the camera goes on, you like, hey, man, this is going to be such an awesome episode. Can't wait to do this. And then the camera goes on when one looks at one's channel on YouTube. Wait, wait, what happened to the person before the camera went on? But you want to talk who you are. Imagine somebody taps you on the shoulder at a networking event, at a party. When you're at a dinner, go, hey, I believe you're the inventor. Yeah, yeah, I am. I did some stuff. Really? I've got this idea. What do you think? You're nothing going to change your personality. Anger. Well, that's why when one looks at those inventions, one needs to consider. Oh, yeah. Dude, that's such a shitty idea. Like, I don't understand why you even thought it was going to work. You would just talk it through because you're talking to a person. The camera is that person. Just don't. You got to. When I say dumb it down and when I'm thinking dumb it down, this is big conception of you got to dumb down everything wrong. You got to speak like you're speaking to a five year old. And now, kids, we're gonna do that. No, that's that's absolutely not. If you use industry words and terminology. Yeah. You want to explain that, right? You want to kind of explain it in a very simple way that you don't lose people in your audience. So when we say, hey, I'm going to print this on my 3D printer, you do not have to say, well, a 3D printer, it's like a regular printer, but oh boy, it can do things that you can actually hold back. Like what the heck, man? I'm out. Like like, yeah, you. But you can say, hey, I'm using a 3D printer. It's got this in this format. Some people like that format. The format is basically just the way that you send the files to the to the printer. Okay. So one line you just explained what a format is. So you haven't lost anybody along the way. So talk to your best mate. That's the best way to approach this. Awesome I love that. And that rolls us into step number five. We need a launch sprint. We kind of laid out in our in our prelims, maybe the first three videos an inventor can put out. And what I wrote down was, you know, video number one, the problem your invention solves, is it really that easy? Or we're just getting on there and showing the problem we solve? Yeah, I mean, it's you got to have the end in mind, right? So some people would go and create a YouTube channel because it's a business and they want to sell lots of widgets. That's the only thing they care about is selling widgets. Some people will make that YouTube channel because they want to just share their passion for it, for inventing. That's perfectly fine. Some people will just do it as a hobby thing. Every once in a while they'll throw the camera on. I'll throw some footage up. So it depends on your goals. If your goal is to. This is my business at the end of the day, long as everything said and done, by the time I'm finished with this invention, I want people to put a credit card information and get it shipped to their hype. That's my number one focus, right? Then you got to kind of build up to that and you got to take people along for that, right? So you got like video number one should not be about, who you are in your background because frankly, I don't really care at the stage. Right. We have this thing called the Witham Rule, which stands for what's in it for me. Okay. You got to think of that when somebody is watching a video, they're only thinking selfishly. What's in it for me? Why am I why are you demanding for me to watch this video? What's in it for me? What am I going to get? Always remember that. Give them value. If they never buy your product, they never come back. They walk away again. Man. Okay, that was pretty cool. That was entertaining. Or hey, I just want to see how he gets around that problem. That something that's got to make them think about them. The mistake a lot of people do is they launch their first video and they they think, okay, well, no, but he knows me. I've got to do a 45 minutes discussion about my childhood and how I got here and the horses that I had. And the horse ran away, and there was the dog and the dog that I can not like it. I don't care about you at this stage. I will care about you later. So start off with first three videos. Is just value. Value? Value like what? Like a hey, this is what I'm doing. You may touch on your invention. Even you might say, hey, this is the kind of thing I'm working on. These are the kind of people that we are talking to this is who you're building it up and building it up and building it up. I wouldn't be so structured as video one, video two, video three, video four. Like, I wouldn't stick to that. I would just start rolling with it because you just getting to the vibe of creating content. Think of the whiffing roll with every single video. What value are you offering a viewer? But because at a certain point they're going to care about you and you're going to kind of get to that point and go, okay, it's been, you know, it's been a month. We have to chat. All right. I started this thing because I had a horse named Chelsea, and Chelsea was amazing. And Chelsea was always dirty, which kind of inspired me to go into kickboxing. I don't know what, but kind of inspired me to kind of kickboxing because she kicks and I kick and it kind of made sense. And it was a lot of people care about you. And I was like, oh, cool. Yeah, that's a cool story. Like, I, I can relate to that. And then you kind of go back into your, into your cadence of, what are we doing? What's your what's your format? I wouldn't be too hung up, especially if you're just starting out. I wouldn't be too hung up on one, two, three, four. Are we more thinking, what's my end goal? How do I get it? The wolf. Same rule. My best friend, is that we're talking because that's what I'm talking to on camera. That kind of thinking. Okay, the cool story, bro, but like, and, that kind of thinking, what's in it for me? Give them the value. So they keep coming back and they come back and they come back. That's all you want. You really just want people to come back. Beautiful I love it. And that kicks off step number six because it's a you know there's a little thing called thumbnails. This little thing called click through rates. This little thing called titling. Step number six positioning beats posting. So let's dig into you know we're competing with Netflix attention spans in this game right. Not just other inventors other YouTubers. We're dealing with the thumbnails. We're dealing with click through rates, all that nonsense. So I know you've probably thought about this every single night you laid down since you started YouTube. So take the floor, my man. What do you got to say? I think we do like a whole episode for this. You don't get it. You got. You got five minutes. Go. Okay. It's all hard work. Good luck. Okay, so that's it, folks. We're talking about packaging and what packaging essentially means. It's just like it sounds. It's you want to package product, right. So packaging essentially on YouTube means a thumbnail. Let's start with the thumbnail. A thumbnail only has one mission to make somebody stop. That's all. That's the only mission. A thumbnail has grabbed somebody's attention. There's lots of thumbnails coming down the feed as you're scrolling up on your phone or your peers in your home screen, you just want somebody to go, hey, what's that? So number one mission of a thumbnail to make somebody stops, they look at the thumbnail and they it should be intriguing enough for them to not get the full picture and reveal the end. A lot of people do make that mistake. Is that like by the latest by the iPhone 16? Because got the best camera. Okay, great. Well now I don't have to watch the whole movie. You just told me, right? And spoiler alert, right. So thumbnail just needs to be eye catching, stopping people scrolling get their attention so they glance over at the second thing, which is your title, your thumbnail, and your title. Work together. It's not one or the other. You got to make sure they work in unison so you have a device, and then you're and you're going to be talking about this device that you invented. Cool thumbnail gets people's attention. The title should not be by my device because now I'm out, right? But if the title is this is the number one solution. Your wife will thank you for having. Okay, well, what what what is it? Not wanting to know so that now you get. Now you get into the wrist strap. A 9000 video and the packaging doesn't stop there. It's the title, the thumbnail, and it's the first 32nd of that video. If you don't hook people in the first 30s that are very unforgiving because they've got lots of other videos to watch, they've got lots of options. The leaking toilet search reveals a thousand people teaching you how to fix your leaking toilet. So the first 30s you've got to reiterate the title, not repeating it word for word. You've got to kind of say what this video is about, confirming that there are in the right place. So, this is the one solution your watch will thank you for buying. That's to say that's your title. When you start, don't start with this nonsense of hey guys, welcome back to my channel. Today I went to Starbucks and got a skinny latte and whoa whoa whoa whoa whoa. Look, I'm here because you promised me you made a promise. Made a promise in the title. You made a promise in your thumbnail. That is a solution I need to get. What's with the Starbucks nonsense? I'm apt. People are very unforgiving in the first 30s. The longer that they are on your video, the more forgiving they are. So you start your video by saying, I have the perfect solution that your wife will thank you for buying. Not only that, she's going to make all your friends buy it for their other halves and you get into it now. I'm intrigued. Now I'm in the right place. You have confirmed it and you start. Go. Hi, my name is Ron Segev. I've been an inventor for ten years and this is the first time my wife is actually encouraged me to go back to the garage and start tinkering. First time in 20 years. So you know, that's a good sign. We relate it right. And as you go through that video, you're kind of revealing a little bit of a little bit of time about your product. So packaging is thumbnail stuff. The scroll catches the attention. Glance over at your title, make sure it's intriguing. First 30s confirming that you are in the right place before you start revealing your video. I don't want to see in the first 30s people's logo animation drone shots on waste people's time because of the film rule. What's in it for me? I want to know what the invention is my wife finally loves. Okay, show that to me. That's in it for me. That's what I want to see. Amazing. So if if I'm hearing this right and according to my own experience, this takes a lot of thinking ahead. It's not so much pull out the camera, just start filming and then, okay, we filmed and now we upload it to premiere. We cut off the beginning in the end to make it concise, and then we upload it to YouTube, and we're watching the little cogwheel loading things spin for 45 minutes, and then it asks about a thumbnail, and then most people say, I don't get thumbnail. The video's done. You know? So I had screen grab for use there. I screen grab me with my mouth like this, and then, yeah, we'll post it. And the title will be May 4th, 2025, you know. Yeah. That's a great formula for disaster. And if you if that's what you're after, go for it. I guess the rule I never start a video without knowing what my thumbnail is. This happy good idea. Critically, without knowing what my title is, because it's a lot harder to go and fix a title and make it fit than it is to have it upfront. Here's what I mean by that. If you let's just say you go to a convention and an event about an inventor's convention, and now you're going to film because you're making content, you have a choice. You can go there film for eight hours a day over the next three days, come home and sit down with 1000 hours of SD cards and try to figure out what to make a video or before you get on the plane. Before you get to the convention, you think you're in your mind just you're looking for the five coolest inventions at this convention. Guess what you have to do? Find five cool things, fold them and you're done because you have a plan in mind. Or you're thinking of, I want to know what the latest technological tools are that helps inventors. Okay, now you go find the latest technological. You have to film all the keynotes. You don't have to phone all the discussions. You just have to find the five cool things that because that's that was your plan. So you always. Yeah, the rule is, if you fail to plan, you plan to fail. And with this, you don't have a title, you don't have a thumbnail. Don't even start the video. Start with that first because you delivery everything that you do on camera plays into that title. So it's very difficult to go to have like, oh man, I wish I would have flown more of the of those inventions because I had a really cool title idea. But now I'm home. Now it's too late. And you can do your intro at the event. You can say, hey, I'm going to find five cool things that every inventor should have. Now, you know that's your title because you already decided upfront. And I guess what, you do form five cool things as opposed to film hours and try to retrofit fit that back in. And again, if things like this scare you and what I mean by I hate graphics, I'm not a graphic designer by any stretch of the imagination. There are prices out there that you can add salsa to that will do a great job at getting you the thumbnails that you need. You can go to Canva and you do it. You can do it for free. This you can experiment there and get kind of get that going. So it's not it's not a hardship but have the idea like Grant, you would never start a project without at least having an idea of what the end is, what it's supposed to do, what material you going to use? You have to plan something ahead, as opposed to I'll just put a whole bunch of stuff together, mix them up, and man, I'm sure it's going to work. You got to come in with a plan. Same thing. It's good to have a plan. Love it. Absolutely. And that brings us to step number seven. Maybe our last step turn viewers into buyers. What the hell is the bow tie funnel. All right. So, this is like one of my favorite things. So if you're building you building your body, you're building people are coming with you for the journey. Traditional marketing is a typical funnel where people build, you know, I don't know you. I then I guess that's a cold person. Then they start getting getting to know you. It's a little bit of a Walmart person until they press the buy baton. Now that's a hot lead that they bought and then it stops. Well, with YouTube we have an opportunity to continue that conversation like almost popping up the other side. If you picture your typical funnel marketing funnel kind of being this triangle inverse triangle, put that triangle on the side picture a bow tie down there at the very bottom, the very top. They've just purchased it. So just say hey, thanks. And that's it. You can carry on that journey with them by saying, hey, send me a picture of you using it. Send me a video of you using them using the product. I'll feature you in a video. Now all of a sudden it's an incentive for them to use it. They'll say cool stuff about it because they love it. They're not featured in the video. Guess what they're going to do? They're going to tell everybody, hey, go check me out. I mean, this video, I'm on YouTube, I'm using this product that would become they become your ambassadors. They almost become your leads because now they're referring people to you. And the better that you do it now, the more of this you're going to get. And once they get to a certain point, you may even save them. Hey, Charlie, you have sent so many people my way. Here's an affiliate link. Anyone who buys through your link, I'll give you a commission is you become super fan because now they make you money off your invention and you're making money instead of just getting to the end and saying, oh, you bought my widget. Thanks. Here's a receipt. With YouTube, we have an opportunity to really get that audience involved beyond that and make them your super fans. Awesome. I love that. Yeah, we always have to nurture our customers. It nurture to death. It's way harder to find a new client than it is to nurture an existing one. And to your point, guess what happens when you have invention number two? Charlie over here gets an exclusive preview, right? Charlie over there gets to see like to to weigh in on ideas. Maybe you have a WhatsApp group or a text group going with Charlie and a whole bunch of Charlie's, and now they're weighing and giving you ideas. Now they helping you in that process. When that comes out, not only are they going to be your first customers, but they're going to be the people raving again. They're like, oh my God. We thought the wrist rack for 9000 was great, but the rest rep a 9001 man that's like a different league. See how that works. And kind of rolls back, back in as opposed to trying to find as you said, brand new customers every single time with every single thing that you do. Yeah. It's so hard for anybody who's listening to this who's thinking about launching their Kickstarter, anything they know, like just getting a handful of people to listen to you. It is the it's a daunting task. It's not hard. You and I know that. But in your mind, at that stage, it's so much better to have a springboard to that, to to an audience. So step number eight, this is a bonus. And I thought of this when you talked about teasing with the title and the thumbnail. Maybe I'll throw a little blurred out bonus, something or other, you know, and I'm sure you know what I'm going for. Let's talk about YouTube outliers, because we we laid out a lot of rules. You got to have a plan. You got to have that title thumbnail flow into the first 30s. But I know a lot of people are sitting here thinking, well, no, my my favorite YouTube channel, Rock Hill Farms. He just turns on the camera at the farm and he's doing something different every day. So is there outliers? Is there exceptions to the rule, or do they still somehow come to the same conclusions that you're at? So it's a combination of both. And what I mean by that, it's people we always hear, especially if you're kind of around the social media world that you you get those clippings you always hear about, hey, I've made one video and I got a million subscribers or 100,000 views, views in 48 hours. That is such an outlier. It's ridiculous. But. So I'm going to exclude that for a second. You do have other people who literally will switch on a camera zero editing, zero thumbnail, zero titles. Just record an industry and that seems to work great. Try that. There isn't a rule saying it's either this or that. What the most important thing is to actually do. This is where people get stuck. They have all the theory in the world. They watch every video, download every PDF, watch every podcast. But I don't actually get to the doing the stuff that's preventing you from actually doing is the thumbnail title hook introduction. Okay, great POC that for a second switch on your camera, press record and just upload it. Okay. Without a title, without a thumbnail screen, grab something in the middle and say episode one and just upload it. Okay, I'm not expecting miracles to happen, but what it does do puts you into that mind frame of hey, it's not so bad like I thought it was. What, because by the time you do the third and fourth one, you go, I'm kind of wanting to tie this up. To tidy this up a little bit. I kind of think I could have done better if I had only said this, but you start learning because you're not driving this car repeatedly. You're kind of getting into that zone. So just by doing, you're going to do much more learning. And then you'll see you'll go back into exactly what I said packaging, title thumbnails. Oh, everybody lands up there at a certain point, most people start learning up there. A certain point there are people who just live stream. They switch on the camera, they press go live. There's zero editing, zero music, zero production, zero anything. It's just them in their workshop with camera and that talk. They're talking to themselves. Essentially. There's no audience at this stage until there is an audience, and all they're doing is every single day they're just uploading and uploading and uploading. That's great. Try that format. If that's more you and you're a talk to myself kind of person, but this time I'm going to do it out loud without looking at the cameras, just doing my thing, and I'm just explaining the steps as I'm going along. Sweet. Do that. There's a great guy from Australia. He's one of the Aboriginal tribes and he's got a camera. They switches it on and all it does is he just shows him chiseling bird and creating a boat and whatever, and he just streams that. That's what he does. And then over time, he's got an audience because people really liked him. They liked his commentary, he was making jokes, and they just kind of just they just hung out with him. It's a perfect formula. If that's you, that's your personality, go for it. It's about like I said, it's about what you end goals. If you end goal is to sell this thing well, you kind of want to be more structured if you end goal is this is a hobby. I'm having fun with it. I want to share my knowledge. Then you can do a whole bunch of other stuff. There's a channel called Lara Farms and she's a great girl. She actually has got this farm. She's got to attract them every day. They literally just record what they're doing that day. Hey, we're doing this, we're doing that. And they package it up uploaded to YouTube. And that channel is blown up tremendously. People are interested. I live in a city I have never I don't know what farm life is like now. I can watch it. I get my little farm fix every now for five minutes. I'm happy it works. Just find what works for you. Amazing, amazing. All right. Do you have any parting words of wisdom? I know you and I have heard a lot of the cliche things. The just do it, just film it type of stuff. But a lot of our listeners that maybe they're a little old fashioned, a little bit more shy. Do you have any parting words of wisdom for these introverts or engineer ESCs that aren't so creative? What would you tell them if you're scared of the camera? And I totally understand because it's super weird. Think about it. You're in your room with the door close and you're talking to yourself, and it's something recording you. It's not natural. It's not the norm. Right, I get it. Here's what you do. You go to your workshop, go to wherever you happen to hang out, put your phone just. You'll find what I've put on video mode, put on a tripod or balance it on a book or on a on a bookshelf. As long as I'm towards you and just hit that record and you're not gonna upload it, I'm just so from it, from a nervous point of view, you're never going to upload it at all. You're gonna hit record and you're going to pretend that your best bet is there, and that just hanging out with you whilst you're doing the laundry and you doing folding, doing the washing, and you fold it and you're just talking about what you're doing, hey, this is a goal. Should I got a New York when I was traveling there on business, I want to oh this sucks man. Why is it that it always put two sucks in, but one suck comes up? Like, has anybody figured out that mystery and you just talking, just talking and talking and you know what's going to happen at the beginning. You're going to be super aware of that camera. And by kind of minute two and a three, it kind of forget about the camera and you just you being a crazy person, talking to yourself, folding laundry. Yeah. But the as soon as you do that then you realize it's not so bad and you just delete that footage that's gone and then you've just never uploaded. So that's the first step. Second step is take the same thing. You're going to record it to create a brand new Instagram account, brand new. Keep it on private. Tell nobody about it. Create a video uploaded as a story that disappears after 24 hours and get into the habit of just explaining about your day so you literally only have to find and go, hey, I just had a cup of coffee. It was really tasty. I should have put more sugar in an upload. Got. Nobody's got to see that. But you're in the habit of recording and uploading. Recording and uploading, recording. Hey, my thought of the day it's raining in Dallas this morning. It was sunny. How the heck is this possible? And you upload that? I don't have to make any sense at all, but it's just a habit, just forming that habit. Then you realize it's actually not bad. That's how you get over. I've yet to work with someone in the geekiest most reserved profession that you can possibly think of, from the geekiest accountant in the world. You know it. Doctors like anybody you can think of if they just go through this, they just become passionate. They just love it. You guys, like, I can share my ideas. There's this great pilot. I keep going to examples to make it make sense. There's this pilot. He's an older gentleman. He's been flying for years and he's taken his phone, is literally holds it up in the air, pointed at himself and says, hey, have you wanted to know what the ding ding dings on the plane's on when you're sitting down? I'm a 20 year old, 20 year old veteran pilot, not 20 year old, but I would be flying that, for 20 years. Yeah. Here are some advice from a pilot. Three dings mean this. Boom. And he uploads it. Now editing just from is fine in vertical format and it uploads it. The next day he pops up. Hey, why do we sometimes park at the gate then? Sometimes we have to get a shuttle to get you guys in. Let me tell you that. He talks about that topic every day is a different random topic and people love it. It's just him sharing his day of questions that we actually have. There's no reason why anybody can't just do that. Yeah, absolutely. Well that's incredible man. What an amazing almost hour we've spent together. Now you said 40 minutes like nothing never going to happen. Yeah. We knew that was a slim chance. We're shooting from the hip. Who cares? Well, thanks, Lauren. Thanks so much. Yeah. Dude, this has been really insightful, really packed with knowledge where can people learn more from you or get any consulting? Anything? Where can we find more? Where can we hear more of that beautiful voice? All right. So firstly I appreciate you taking the time. The more people we can get online, the more people we can get using the platform. I think it's just a wealth of information that just needs to be shared. And I argue that you owe it to the world to share the stuff that's in your brain. Please, if you have an opportunity, go and try it. You will love it. Yeah, like I'm from South Africa. Than you could tell from the accent. But we have a saying. When is the best time to plant a tree? That was 20 years ago. When is the second best time to plant a tree? That's today. Do not wait another ten years. 20 years and go. Man, I should have listened to that guy from South Africa who told me to get on YouTube. Just do it. It will be the best decision that you've made. I appreciate Grant, thank you for taking the time. If people want to check me out, I do a lot of YouTube kind of sharing tips on LinkedIn. So if you just look up with my name, I'm sure I'm going gonna have some stuff in the some links in the description of the video and on the various podcasts. So check me out on LinkedIn. Let's connect there. I do this stuff all the time, every single day. I love sharing this knowledge. If you want to check out my geeky channel, well, just find my name on YouTube and hey, get it super excited about routers move! And otherwise. My website Leron segev.com is where I do a lot of my consulting work. If anybody kind of needs that level. But just get started. Don't be afraid of it. It's the best decision you'll make. Amazing. My friend. Well, with that, I'll let us hang up and I will close out the show. Thank you again, Ron. Really. I truly appreciate it. I appreciate you my best. All right. Have a great one. Wow. Okay. Well, you just got schooled on YouTube yet again from a true professional 1.1 million subscribers. I'm a little starstruck. When else do you get to sit down with the famous YouTuber, right? But hey, that's the beauty of this show. Let's all enjoy it together. That was episode 60, my friends. If you're watching on YouTube, subscribe. If you're listening, leave a rating. I took the punches. You don't have to get the hell out of here. Go home. Go kiss your wife good night.