07. How To Sell Out With Social Media and How I Made $30,000 in one day!

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Welcome to the "Invent with Me" Podcast, where we unveil the secrets to thriving in today's fast-paced and content-driven society. In an era where even individuals with a modest following can achieve viral fame (just like the Ocean Spray guy), we understand the power of leveraging all major platforms to maximize your chances of going viral. Join us as we delve into our proven strategies for viral success and effective product promotion. Discover the ultimate marketing method of this decade—one that is not only the best and most efficient, but also cost-effective. Tune in now and unlock the key to viral sensations and skyrocketing sales!

The Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme

Transcript

0:02

hello guys and welcome to the invent With Me podcast where each week we guide aspiring inventors and product creators

0:08

to turn their innovative ideas into reality learn valuable tips insights and

0:13

success stories from a couple guys roughing it in the field of inventing so that you yourself can make your mark in

0:19

the world we are your hosts my name is Grant and mentor of torque strap a revolutionary spring-loaded cargo strap

0:25

a strap so easy to use you just pull and I'm Marcus I invented quick tie-down anchors it's a very simple snazzy little

0:32

tie-down anchor that utilizes the gap between boards on docks decks and trailers great thank you for that Marcus

0:39

are you ready to get into it and give them The Insider scoop let's rock on some social media today oh that's right

0:45

social media hey let's do it let's get right into it yeah social media

0:50

perfect timing right you've been hitting socials hard you know what it's it is it is a you learn very quickly that it

0:57

becomes a muscle and a daily job and the first thing I do every morning is I wake up and I post to five different accounts

1:04

I thought you're gonna go a different way with that um yes I wake up and I get

1:10

right to work that's correct uh yeah that that sounds like quite the workflow

1:15

I mean it is and you know you you you're a year and a half or whatever it is ahead of me on that stuff and it's you

1:22

just gotta start and I've watched enough videos now there's a million videos out there of motivational people telling you

1:29

like don't worry about how great your content is in the beginning all you know the beginning stuff probably doesn't get

1:35

seen or if it does get seen it's it doesn't matter you it's consistency yeah it really is consistency and that's what

1:42

I've been learning that yeah a hundred percent I've been posting every morning for the last 30 some days at least one

1:48

video I've kind of run out of new content I'm learning how to creatively rework the content that I have and you

1:55

realize really quickly that that that one set of content can be three to four times the amount of content if you just

2:02

chop it up and reuse it yeah you got to milk that cow for all it's worth right so let's give a quick overrun of you

2:09

know what we want to talk about today obviously the subject to social media and I think what we can offer is a

2:16

perspective from people who aren't YouTube gurus telling

2:21

you just post it just get out there just do it you know sometimes you watch that type of content you say okay well good

2:27

for you but you already have a million subscribers so it makes sense for you we'll take it from a couple of guys with

2:33

you know not so many subscribers I'm finally up to the six digit Mark but

2:40

that that all just kind of came recently off the back and that's across multiple or that's correct so I like to use four

2:47

platforms Facebook Instagram Tick Tock YouTube and across those four I'm sitting at about 150k followers okay

2:55

some of those platforms it's is the bigger chunk of that some of them have hardly any you know YouTube I have 257

3:02

subscribers YouTube's a tough one but I'm in the beginning-ish of the journey

3:09

I think I got over that first hump which is breaking into the the 10ks when you get the K behind your followers rather

3:16

than the number uh in the 100K uh but

3:22

yeah still in the ground stage but the exciting thing is even with few followers we're still making money

3:29

aren't we making great you know it's I wasn't I knew this wasn't going to be a super quick you know you've had some

3:35

viral videos which instantly instantly impacted your sales and that was

3:41

motivation to me and I was very realistic when I started out that like it's not gonna I I have maybe

3:47

100 or 150 followers across five platforms so I am starting Bare Bones

3:54

150.0 right we're not saying 150k followers 150 total user total and you know that

4:03

you could easily be like oh you know it's not a lot of people and not a lot of people are going to see it man it

4:09

doesn't work that way because I had so I have 20 some videos up maybe 25 videos

4:15

or whatever it is and most of them are getting like 200 plus views 300 views then I have some

4:23

that are at four four to to 5 000 then I have one or two that's at ten thousand

4:28

then I have one that's at thirty thousand it's all the same platforms it's it really is just how you presented

4:37

or one day something clicks and it goes I mean 30 000 compared to 200 and 300 and yeah I whether that I I don't have

4:45

the measurements to know whether that impacted sales right then but what I do

4:50

know is things can go viral and you just gotta start getting it out there and and that's it it's consistency it's people

4:57

start you start to get more followers now I'm starting to uh you know yeah it's not 400 followers a day but it

5:04

might be two or three new followers a day which is a big deal when you started with none so yeah that's the biggest

5:11

thing is just start gone are the days of traditional posting

5:17

reels and short form flip through content have revolutionized exposure so

5:24

when I got into this I had the misconception that because I have 250 Facebook friends when I make a post 250

5:33

no more no less will see my posts and I am just going to beat that horse into

5:40

the ground I'm gonna harass those 250 people until the cows come home and

5:46

that's kind of what I started doing and I was reading entrepreneur books and listening to

5:53

big CEOs talk about what they would do if they were starting a business and they were kind of under the same conception that I was like don't be

6:00

afraid to post twice a day on Facebook because if if your Uncle Jerry unfollows

6:05

you then he's just not your friend anyway you know that that was the mentality fast forward a couple years and thank

6:12

you to tick tock no matter how you feel about them they opened up the world's eyes and it's not crazy for someone like

6:20

you and I to go viral and by viral I mean millions of views on a video of you

6:27

spinning in your chair in your office playing some Lady Gaga music with your

6:32

fingers in the air and a caption that says Girls Just Want to Have Fun whatever it

6:39

is and that's I think that's a misconception people think viral they think it has to be like somebody jumping

6:44

off a bridge and learning how to fly or something crazy it's not it can be some simple little with the thirty thousand

6:52

um viewed video that I I'll consider that my version of viral it's nothing it's literally me buying

6:59

some Insulation at Home Depot and strapping it to the trailer and showing the quick tie-down anchor and I'm like

7:05

I've got this I've got this here's the anchor there it is right thirty thousand views and it

7:13

happened it went viral because you posted it that's it it would have gone viral in your pocket no you had to put

7:19

it out there you do if you post five days a week Monday through Friday most people like to go

7:25

off Monday through Friday you have a very good chance of going viral you post seven days a week you have an even better chance when I really need to make

7:32

sales I will go in my garage I'll pull out my camera and I'll I'll Edward

7:37

Scissorhand tape that thing to my arm and I won't put it down until I've filmed three videos right and then I'll

7:45

sit down in my office and I'll post all three videos and it that a worst case

7:51

scenario is something that might take three hours out of my morning but I've done that on several occasions and I've

7:57

said in the morning I'm gonna go viral today and by afternoon I was going viral and then I'm showing my wife my sales

8:03

saying I told you so so like that's the world we live in now yeah that's insane

8:08

to you know marketing everything this has turned it on its head because I

8:14

can't count how many marketing companies have come to us at torque strap and said for nine grand a month we'll do this

8:22

this and this and we'll give you three videos a month and we'll place it on this and we'll control your ads oh by

8:27

the way you need to spend three thousand dollars in ads to get the exposure you need and then we say yeah we've gotten

8:33

that exposure for free every week for a long time and they can't match it they

8:39

can't they can't compute and what they assume is is that I'm a creative genius

8:46

or something and I'm really not I do I just try a lot I throw a lot of stuff at

8:52

the wall and sometimes it sticks anybody can do that yep well that's

8:57

that's an important thing to show you know is when I started or you helped me start that stuff it's like oh what am I

9:04

going to shoot and can I do 20 videos about quick tie-down anchor literally you know the attention span is so short

9:10

on people now and the you know they have snazzy little music things that you edit you you pretty much edit all these reels

9:17

on the different platforms or in our case we talked about it earlier I like to start with Instagram I put my little

9:24

text in or do whatever I'm gonna do I download it to my phone before I uh add

9:29

the music and then I can just use that that one on across all platforms and

9:36

that's something good to know is you get to add the music after the fact on the different platforms but don't don't add

9:43

it on one because not all the licensing works with all the different platforms so each one of those platforms has their

9:49

own additional music and some of them you might find songs across all four it's rare I think two two or three of

9:57

them might uh but it's it's easy you do that and the content especially in the beginning and all these super gurus Mr

10:04

Beast all these guys will tell you just make content it's just I have some

10:09

of them where I hold up the anchor I stick it in the wood I make a face that's my content but then you put some

10:15

snazzy music to it you get a chance to say hey come to my you know and that's it that's my day's content but it's

10:22

something it's people see it they see your name on it and that's it right yeah yeah it's it's it's an incredible thing

10:30

um like I said these marketing companies they would you know think that I had

10:35

some trick up my sleeve or some Secret The Secret in all of this in every podcast we talk about is just

10:41

persistence it's not stopping until you get a result and then when you get the results it's kind of like you know if

10:48

you've ever been addicted to lifting weights you see your bicep popping out a little bit and you keep lifting because

10:54

of that bicep and it's a Snowball Effect it's addictive it's very addictive and

11:00

and something else what you can do and I'm starting to see is once you've posted 30 videos you can start to see

11:07

where you've got the 100 views and then you've got the you know thousands plus views you start to be able to see what

11:13

people are taking to and then you can just start tailing your videos a little better and a little better yeah and then that's it yeah I mean then yeah I'm not

11:21

a big advocate of reading the comments but sometimes I'll read the comments and I'll get five six ideas yeah just off people making fun of me yeah like thanks

11:29

you thought you were hurting my character you just made me 10 grand because I'm going to go and smash it

11:34

tomorrow with your idea it is and that's something else good to point out is just know that ten to one it seems like at

11:42

least in my ten to one the people who have nothing better to say than something negative are going to be the

11:47

ones who who comment first right and you know your good advice to me in the

11:53

beginning was don't don't don't answer these people it takes away like from you from your energy you have this like

12:01

overwhelming want to be like you're a piece of or whatever it is you're getting your licks in you do you

12:07

want to you feel offended and you take it personally it's not these people have nothing better to do and they will never

12:13

come up with a product and they don't understand the process and how hard it is to to do this stuff it's just like oh

12:19

but that's oh that's a stupid idea or whatever it is it's it's don't don't ever don't ever

12:25

play into any of these people's negativity or or garbage and yeah no I

12:30

think a lot of people get on social media and they try to make the most pristine

12:36

bulletproof posts that they can so that their freaking neighbor Rick doesn't harass them again because they they got

12:43

a few going with neighbor Rick so they make a post and they think oh Rick ain't got nothing on this and then Rick finds

12:50

the problem and Rick comments it yep and then what do you do you go okay I got 10 minutes to respond to this

12:57

comment I'm going to include all the information I'm gonna pull from every receptor in my brain to dominate Rick in

13:04

the comments look at the energy you've just uh expelled for Rick who ain't

13:12

s-h-i-t man it like so going back getting off the point yeah I went a

13:18

little too deep there neighbor Rick from years ago I've moved since then but the point is if you if you're

13:27

looking for uh if you're trying to sell a product you're trying to make a post and you think uh but okay but I'm only

13:32

gonna do it if I have the most Flawless product that will never get negativity and I make the most perfect posts so no

13:39

one can say anything that day will never come you could be Jesus Christ giving

13:45

away fish on social media and somebody will joke about you know something your

13:52

grandma's you know what smelling like you know what like it doesn't matter yep you're not gonna win that game now don't

13:59

you but the cool thing is you'll never lose a game that you don't play don't play that stupid game well and something

14:04

also you you know I've seen with yours and is that haters watch your video over

14:10

and over and then they comment on it and guess what the algorithm doesn't care about haters

14:16

the algorithm likes video views and plays and eyes on eyes on the thing and

14:22

so you know thank thank those haters mentally because they're boosting your

14:27

your Instagram they're boosting your algorithms more than anybody right so

14:32

we're getting into the nitty-gritty but let's let's go to the beginning of this for people maybe they've been following

14:38

us maybe they have a product hopefully they've built the website they've filed

14:44

the um patent applications their patent pending they've ironed out manufacturing

14:49

they have their costs down now they're ready to Market because the products

14:54

sitting in their garage whatever it is and they got to move it so the first thing I want you to do is

15:02

make your social and media accounts for Facebook Instagram Tick Tock YouTube and

15:07

Twitter I mean I just jumped on Twitter because that's another one yeah they're all free just make your accounts okay so

15:13

for me I knew I wanted to harness torque underscore strap so anyone who searches

15:20

me on any platform they're going to find me at torque under underscore strap you did the same thing with quick tie-down

15:26

anchors right tied out anchors yeah so no one got ahead of you on that you know and you don't have to have one Oddball

15:32

name yeah even if you don't know how to use these platforms it doesn't matter make make the accounts

15:38

personal business you can convert it later I don't care now

15:44

that you have these accounts you need to get a regimen of how to film and post

15:49

every day and you need to do it efficiently and you're an expert on that now I'll let you take it away sure well

15:56

I mean first of all it the super basic is when you're filming these shorts instead of holding your

16:03

your phone horizontally which is wide you want to turn it vertically up and down so you're going to be filming these

16:09

things I'm a big fan of shooting a lot of content while you have the energy to do it so we you know you helped me shoot

16:17

it was 25 little Snippets and some of them were just a little bit blip

16:23

differently than the next one but it gives you a totally different video to post or what you do is you know that one

16:29

that's kind of similar to this one you can post it five days down the run and it's totally fresh and different but

16:35

yeah just use your phone if you have access to a nicer camera great if you don't your phone is fantastic and uh and

16:42

just kind of line up maybe write down or line up what you you know obviously if you're selling a product kind of a bunch

16:49

of different things you can do with that product a bunch of different uses it can be just Beauty shots of it it can be

16:54

coming off your logo and then seeing your product you know just something a little snazzy but something that that

17:00

you've also taught me as personal seems to work better than just nothingness

17:05

um you know they like to to see people talking they like to see you talking and I don't know if you've had much I have

17:11

my opinions changed since I told you that okay I'll let you keep going but I you know if you like to talk on camera

17:18

talk on camera be authentic is the main thing my recent videos have been doing better

17:24

when I kept my face out of it oh okay so that's good to know something I wouldn't have figured out right right off the bat

17:31

because I was thinking when you uh first start this I'm like all right grant think of every Billy Mays ShamWow

17:37

infomercial you've ever saw and replicate it yeah wrong yeah uh I have

17:43

had that work but I've had better success just filming me not talking not even aware of the camera uh in in frame

17:51

but just a little text just saying like I sold so many of these my accountant made me buy a new truck I do a little

17:57

schnizzy poo in the video crush a little box strap stays tight nine million views

18:02

when I snap I mean a week or two nine million views very fast very rapid

18:08

exposure uh but back to whatever real quick while we're on it tell tell them the advice you gave me like 20 minutes

18:15

ago about um uh be not not saying the facts as

18:21

much yeah I I think the main thing is sell less give more and what I mean by that

18:28

is your tendency uh was and mine was too in the beginning was to put a banner on

18:34

the top a banner on the bottom and some words in the middle basically I mean I did the same thing you did that we

18:41

talked about earlier I made horrible posts it was a square video in the

18:47

middle and on the top it was order now flashing and torquestrap.com the safest

18:54

and then on the bottom the safest the best the fastest load Safe Load smart on sale now 20 off all freaking garbage man

19:04

and why because I was selling I was it

19:09

was selfish content it was clear I was trying to do something for myself in that video right

19:16

what I missed and what I learned especially listening to like a lot of Gary vaynerchuk uh garyvee people call

19:24

him for short was give don't don't ask for anything so by removing the on sale

19:31

now by removing I don't do sales anymore that's crappy marketing I tell people the truth which is how is this going to

19:39

help you and I only think about you in the video and I'm not perfect at it but

19:45

I can say it works so my first advice to you was take down the cheesy marketing language uh if they want to know the

19:53

load rating let them ask in the comments if they want to know the price let them ask in the comments uh that that was the

19:59

gist of it and yeah it's very true so when you don't know that until you go back and look at them because in my

20:05

mindset was I did I had one one or two people I say what's your load rating on your product so I started including that

20:12

in the videos so you know I was like oh if people have to ask they won't ask and maybe maybe they won't buy it but the

20:18

whole point is to get them engaged and to want to ask or go to my website and to look it up and say oh all the

20:23

information's there then they're already next to the buy now button right you know or whatever it may be so right

20:28

that's a great bit of advice and just to um go back to dumping it down to when we're shooting the content you know you

20:34

help me also shoot with your with your snazzy camera I know enough to break those up editing on my computer but if

20:40

you don't your cell phone just stop just stop it and start it between each new little piece of stuff and then you've

20:48

got 20 videos or however many let's say you've got 10 or 20 videos and you do all your little editing in the platform

20:55

and it's super easy to do yes add a couple a little bit of text if you want or a little overlay you can do a little

21:01

dancing guy or whatever it may be and it's all super easy that took me let's just say a couple hours of one day to

21:08

learn how to do that and and all the platforms pretty much almost exactly the same add sound add text you know make it

21:16

make a little star pattern or whatever it is trim trim shorten yeah yeah it's

21:22

the same language it's the same thing yeah so once you have that you you know make sure you get enough because your

21:28

motivation in three days to to shoot content is going to be far different than your motivation today when you're

21:34

shooting content yeah so that was really important for me to have 25 videos for that month because I really my time was

21:41

sucked down with a lot of other stuff I needed to do for for quick tie down anchors and having that stuff in my

21:47

phone I just liked I mean I hearted all the videos what do you call it put it into my my main one so I knew where they

21:53

were yeah and then every day every morning it was like this video Boom music text boom post five different

22:01

things and you 100 see that difference so I'll be honest I started with zero on

22:07

almost all my zero um followers I think I'm up to 50 let's

22:14

just say tick tock I'm like up to 50 followers I've been posting my videos and this month I've had two thousand

22:22

dollars in sales great that's that's so much and you know I'm getting like let's

22:28

just say it's it's anywhere between two and ten sales a day but that's solely

22:34

from social media I haven't paid anybody for anything I haven't done anything that is just being consistent and that

22:40

is a ton of money that's nothing to scoff at and that's only growing right and that is solely from that solely from

22:49

posting on five different things yeah so you have accounts with under a hundred followers on them and you're making

22:55

thousands of dollars in sales per month yes already already so you've been in

23:00

this game a long time but you've only been recently selling a quick tie-down anchor which is your newest baby yeah

23:06

yeah for a month uh dude that's incredible like yeah that's awesome it

23:12

is awesome and it's it's super realistic and it's in the in the start I'm like oh

23:17

one sale a day oh but but then it's like two oh I got two sales a day yeah three and your mind doesn't work to that until

23:24

you start seeing like what what your little account has in it and all this stuff you're like oh man that is an

23:29

absolute doable number yeah am I ready to quit my my drone job for the True Crime show not yet do it

23:38

I I can I can luckily still manage both right and that was a big thing too is is get yourself plenty of media now because

23:46

I go away for a week or I go away for two weeks and if I can have that footage with me then I can still be posting

23:52

every single morning wherever I'm at and not have to worry that I'm not here making content yeah yeah now to those of

23:59

you who um you're leaning into the excuse that that that I used to lean into this is oh

24:06

Gary vaynerchuk has a billion followers he doesn't have room to tell me how to use my day

24:11

in my day when I started this business I don't mean back in my day I mean my time

24:18

to to shine my time to try to push my product I was working full time and I

24:23

mean like actual full-time not like coveted remote worker full-time where you're at home all day I was climbing

24:29

telephone poles in the valley of Los Angeles and so work was not an option

24:35

but I found time to find humor in my day and I actually got a really big

24:41

following just off of construction humor I would film videos like the contrast

24:46

between a journeyman throwing a wrench up to the guy on the telephone pole versus The Apprentice trying to throw

24:53

the wrench and he's throwing it over his head and it's coming down on him and everything else and that was a way to

24:59

get followers so I wasn't yet in the mindset that you're in to go out and shoot 12 pieces of content in a day I

25:07

was it was everything I had to think of one good idea a day and that's just what I did but what you know it's really

25:13

valuable about that and I haven't done that but I need to do more of that is including a bit of like humorous

25:19

personal stuff in those those are the weird ones that go viral you're doing a stupid dance to Britney Spears like you

25:25

said it you know you joked about it when we began I literally just watched there's a guy and he he I forget what he

25:32

calls himself the something hillbilly or whatever it is and my you know Michael Myers the guy who kills people from

25:41

Friday or whatever Halloween Halloween he's got the mask on so so the whole stick he pulls up in a pickup truck and

25:47

and he throws his glasses down and Michael Myers is is there and the whole suit is overalls and it's him it's him

25:54

doing both roles but you don't see Michael Myers and he does this stupid dance and then the guy in the truck is

25:59

like what and then he does the stupid dance like it's that simple and what I've watched is he like his followers

26:07

started to go crazy right and then in the like 15th video or whatever it is he

26:13

pulls up in his truck and his truck says and I I'm not I'm not quoting the right

26:18

name but let's just say Billy Bob it's like Billy Bob's tree service and it's got his stuff on it and I'm like son of

26:25

a that guy has like a million followers now because of his silly dance and now he pulls up and when he switched

26:32

to Michael Myers dancing Michael Myers is now dancing in front of his wood chipping uh it's like a huge truck that

26:39

has has you know Billy Bob's um tree Grinding Service or whatever design I'm like

26:44

damn it I'm like damn something damn it got him and we're not all we're not all

26:49

silly dancers we're not all whatever but adding that little thing or doing it or doing something that's kind of trending

26:55

now or whatever it may be man that dude killed it and now he has a million

27:01

followers looking at the name of his business whether that's the return or not it doesn't matter right that's it

27:06

well that's the idea and I that's great and you know imagine the

27:12

position our listeners are in if they're in the process of developing a product Billy Bob tree trimmer service can only

27:19

serve the greater Salt Lake City area you know that's his reason yeah that's

27:24

it but he's getting views from Singapore from Europe from South Africa from

27:30

Australia from New York City it's all falling on deaf ears for those

27:36

people he's literally just entertaining yeah they will never be a conversion for him yeah but for our listeners Singapore

27:43

Australia blah blah blah they will be customers because we live in a time where you can ship via DHL anything to

27:52

Japan in four days for 30 bucks

27:57

all you got to do is get the eyeballs on your product yeah oh man and watching him absolutely start

28:04

my mind's going oh crazy crazy because I've been in hosty here's my product this is what it does like you said and

28:10

then even your advice today is like no do do so switch it up and now seeing like that guy I'm like oh man I gotta

28:17

learn how to dance like Michael Myers you need a stick I need a stick I need a stick and not everybody I don't want you know you don't want to put out there

28:23

that you have to be This brilliant social media person it's just start and then the ideas start to flow and like

28:29

you said the comments come in and they're like they'll say something you're like oh man I'll make a video on that and I did I do one where I do

28:36

question and answers every end of every week it's pretty simple it may be a little boring but it gets a lot of views and that's like this week's question was

28:43

how do you use your product or what happens if the boards rip off or whatever it is right and then I just kind of and it just gives you know it

28:50

but you won't lack content soon enough you'll you'll get ideas you'll get snazzy little ideas you'll see other

28:56

people doing stuff and even music choices like you know when you go to like Tick Tock it'll give you the top

29:02

songs that are used in in some of those things and people search by just those songs so you might pop up in the most

29:09

random place for your product yeah it's easy let me tell you the one thing the one

29:16

truth among social media what fuels it is products

29:23

whether it's a woman who just started doing a baby in me Instagram and this is

29:28

my snuggly baby and this is a cute song she started just to be cute just

29:34

entertain her family and friends and then she got followers you know what happens next you have all

29:39

these followers and you're wondering how do I capitalize on this and no Tick Tock does not pay people lots of my

29:46

everybody's like oh they're Tick Tock famous tick tocks paying them a million bucks a month no Tick Tock doesn't pay deadly it's pennies nor YouTube Facebook

29:54

all those pay-per-view that that's all crap where they make money is product

30:00

you experienced it the other day you asked a major YouTube influencer to

30:05

shout out your product please tell me the story and how much that was gonna cost so I follow uh on on Tick Tock and

30:12

Instagram but mostly Tick Tock a homesteader his name's Nate tell me the story in three words or less oh no I'm

30:18

just kidding dumb it down for me so I follow a guy

30:25

his name's Nate he's a homesteader he's very monotone and I've been following him for a long time and his his content

30:32

is very like today I'm gonna clean out my water tank or today but he has a cute

30:37

dog the dog is hilarious and is just awesome and does all the stuff with him

30:43

so he has uh I think uh three and a half million followers on that account his

30:48

dog has like a 1.8 million followers and I saw a trailer in one of his videos behind a new Quad that he bought and I'm

30:56

like I'm gonna reach out to this guy I like his content I think quick tight on anchors would work and so I emailed him

31:01

he emailed me back in like two days and he just he was like here's my fee schedule he had it all mapped out he

31:07

makes three thousand dollars per um sponsored post that he does and I've

31:15

already seen him with five six seven different sponsors so he's getting no less than that already and I see these

31:22

people being very consistent in a lot of his things so man with three three and a

31:27

half million followers or whatever it is I and you explained what the value is like do I spend three thousand and have

31:34

him do this you got to do some math because if I can't make 3 000 back or I only make three thousand back it wasn't

31:39

worth it if all of a sudden my 3000 makes me fifteen thousand that's big difference right

31:46

um in this case I I don't think it was a fit but it was interesting to understand how

31:52

um those those bigger media people handle it and they have their stuff all laid

31:57

out and how much it's going to cost and it also pumps me to find smaller people who could handle my stuff or spend less

32:04

or whatever I've also done something that was like a paid post which I haven't done for this product but it was like a hundred bucks for a 24-hour post

32:11

and it was one of the best things I ever did it was for a fishing product and within that 24 hours I got I don't

32:18

know how many x amount of new followers and interest and that was the best hundred dollars I spent but now it's

32:24

just so much more like this was years ago it's like everybody's an influencer

32:29

everybody's just like and now you're an influencer so why would you give anyone your money yeah I mean right I don't

32:36

have to luckily I'm on the right track and I'm seeing that and just don't you brought it up earlier don't go spending

32:42

thousands of dollars to so you know we're gonna post and do this many videos don't don't do it you don't have that

32:47

money you don't have that money yet and if you do have that money you're you're you're spending it on the wrong thing if

32:54

you're going after those people right it's like invent help type people right those type places the same thing we it's

33:00

the same discussion on a different topic is those people claim that they can do X Y and Z and maybe they do some of it but

33:07

they don't do anything you couldn't do faster uh probably better and and you know

33:13

definitely for a lot less money right yeah so

33:19

going back to what I was saying about products imagine what a good position you're in

33:25

if you're starting social media with a motivating factor being your product

33:31

you're in such an awesome position you already have a conversion you already have a call to action you already have a

33:38

way to monetize your platform what more motivation could there be in the world yeah going back to the mommy and me she

33:44

started because she wanted to be cute now it's been two years I'm just being

33:49

cute to be cute I need a product I'm not an inventor I don't own a product so what do they do they get in bed with a

33:57

fuzzy wuzzy blanket a diaper a diaper caddy whatever it is and now they're getting maybe 15 or maybe they go crazy

34:04

and they actually private label which means to go to China find a blanket and put the mommy and me logo on it sell it

34:11

to the followers for a huge markup and now that's the product but no matter what Ground Zero is product that's

34:19

what's going to get people paid you already have that in the case of Nate's um thing the Homesteader he's his

34:26

product is himself which he's making money from advertisers but he does a

34:32

beard and oil stuff or beard oil sorry beard oil right and he's killing it he

34:37

sells his whatever Nate and he also like iron um what do you call when you stamp hats with a hot iron branding so he Brands

34:45

like leather hats and he has this his standard and he's killing it he's selling the crap out of these leather hats so exactly he's got his product and

34:51

now he's got his his audience right killing it so that's a big reason why I

34:57

have so many followers now is because I've had motivation my motivation is to pay my bills and to sell my product and

35:04

that's the only way I'm gonna sell it unless I get in bed with a marketing company and that's not easy that is

35:10

there's no guarantees so it's just in awesome position to be in to start

35:17

social media because of a product not to start it because you're bored and then scavenge for a product later

35:24

I mean the I don't think there's a ton more to talk about oh we're going for another hour oh yeah

35:30

no but it's the the end result is almost like every conversation you and I have about all these topics is don't go out

35:37

there and start with spending a ton of money because you've got the classic four that you talk about the the

35:42

Facebook Instagram Tick Tock and uh and YouTube that you you can do all for free

35:47

and I I mean me starting from zero people I've gotten 150 160 you know

35:55

across all platforms but I've already pulled in two thousand dollars this month based on just that so you 100 can

36:03

do it don't spend a lot of time and worry about how good you look or how good your video is nobody gives a crap

36:09

just get the content to be consistent that you can do it every day every other day whatever you need to do and and

36:16

it'll start and and you'll get better and and you'll see returns and then you'll you'll just understand what's a

36:21

winner what's not a winner and then you can rehash those same video and turn them with different wording different

36:27

snazziness different music different like all that stuff yeah yeah absolutely

36:34

good talk I I feel like there's so much more to it but we'd be beating a dead horse it's it's just well there's a lot

36:41

I mean you can go deep I mean your experience versus mine too like you're way ahead of me with with how many followers you have how quickly you see a

36:49

good post turn into sales what works versus what doesn't work I mean if you want to give people a little bit of an

36:55

Insight getting people fired up seems to be better than not yeah to be provoking

37:01

with your content yeah so going back to what I was telling you you have a options when you shoot a video of you

37:07

twirling in a chair you can either say something like this chair rotated three times at a speed of

37:15

two and a half miles per hour stating some facts or you can say something that inspires

37:22

people to think a little bit and say me three minutes before throwing up my

37:28

guts out yep you know and that right there you offered humor instead of facts one people want to see what really

37:34

happened right does he throw up it does it happen no that's not what I'm saying oh you just you don't get it I just don't

37:41

you don't get this now what I'm saying is if you have a video it's three seconds of you spinning

37:48

in a chair yeah cut yeah not a bit this video does not provide any value okay now you think okay I'm gonna provide

37:54

value by putting in text you say I rotate it three times at two miles an hour right you still didn't provide value right but if you put actual

38:01

footage of me just before losing my lunch Atomic value you I'm not saying that's funny like legitimately funny but

38:09

it's it's kind of funny yeah it could be funny to some people your grandma might find it funny and now it just gets

38:15

shared by Grandma and aunt and uncle and you got you just doubled your exposure right so uh be provoking with the text

38:23

and avoid facts go more for offering value so I've shot videos twice there

38:32

was a viral video of mine I shot it two different ways

38:38

or excuse me I text it two different ways but both times I shot it all I did was I strapped down a box with a torque

38:43

strap and then a ratchet strap I smashed the box like King Kong and then I showed look the ratchet strap is floppy the

38:50

torque strap stayed tight I posted it twice one video got ten

38:57

thousand views one video got 13 million views the difference was text and then

39:04

the first one I said something to the effect of always stays tight never slips

39:09

never soon I was being selfish the second video

39:15

the caption was I sold so many of these my account my accountant made me buy a new truck now yeah that does sound kind

39:22

of selfish and it was It was kind of vanity I'm not saying that's the perfect example of giving but it's a perfect

39:29

example of throwing something provoking out there to get people to watch all the

39:35

way to the end and it just so happened that as the video was rolling my garage door was going up and it revealed the

39:40

brand new truck in both videos it did that but it only worked in the second video because I said it in text that's

39:47

the big difference but you're right Marcus I mean there's not a whole lot farther to go with this

39:52

the main takeaway I want to give people is post on every platform let me just give

39:59

you some quick math if I just post on Facebook I have that chance that day of going viral if I post on four platforms

40:06

I've just quadrupled that if I take that video and I told you about this you

40:12

shoot a video you post it and now on your phone you can invert that video and the systems will now recognize it as

40:19

a whole new video so I shoot a video posted on four platforms that's four uh

40:25

places it's been now I invert the video new text I try something new I really be provoking with the text and I post it on

40:32

every platform again I've just 8xed my chance at going viral that day with one

40:38

video and let's let you know you just reminded me to bring up one quick thing is like hashtags and things don't don't go crazy

40:45

with hashtags and also don't don't put hashtags in there that don't relate to something in your product or what it's

40:51

doing a it's a dick move to to try to jump on other people's stuff but also it

40:57

just doesn't work that way if if my product is is an iron curve for Dex and I put you know hashtag hang gliding

41:04

because it has well because it has 20 million views or whatever it is let's just hang gliding you Googled popular

41:10

hashtags today don't do that don't don't do it it's crap and it doesn't work that way and those people don't give a crap

41:16

about your price it's not it's not like all of a sudden you're gonna hit this Market just be very conscious about the hashtags you're doing and don't put 40

41:22

in there try to try to three or four try to keep it down to the the ones that matter and you'll you know that's when

41:28

you'll will start taking off but what I did one last little bit of advice is I

41:33

have a kind of a standard thing that tells about my product and then some

41:38

standard hashtags that I like and I put it into my notes app and every morning because you're going to do this times

41:44

five right you have to put that copy and paste whatever you've done or if you're going to say something new copy and

41:49

paste that from the first one and then you can kind of paste that into because you're going to have to retype that in every single one yeah copy copy and

41:57

paste your best friend and um saving the video with the text on it out of Instagram before you upload it to

42:03

Instagram now you have the the video in your phone with the text on it now you plug it right into Tick Tock there's no

42:09

watermark and when you go to post you paste what text there's probably

42:15

confusing for some people you have text on the video and you have the little legit text that's like you know the

42:21

Times New Roman down in the bottom left corner that's just literally the caption of the video and the hashtags

42:29

um but yes you'll learn to be efficient you'll learn a workflow um

42:35

basically it's just remember fit why Facebook Instagram Tick Tock YouTube and

42:40

now Twitter which I'm gonna get on thank you for that yes I mean it's one more place I thought Tick Tock was a joke

42:46

when I heard it my I had a co-worker I'm like yeah I'm posting on Facebook and Instagram every day and I am wiped he's

42:52

like oh you got a post on Tick Tock and I'm like no I'm not a 13 year old girl dancing in my kitchen spilling milk

42:58

that's not my thing it never will be and he's like well you're stupid well he was right because a week later I got like 20

43:05

000 views on Tick Tock and I was like this is revolutionary and it has been

43:11

tick tock's been one of your biggest like oh yeah post to money ratios right oh yeah yeah it I mean it's definitely

43:18

been on top but don't undermine uh Facebook has been in second place Instagram and third place and YouTube

43:25

can kiss my ass but yeah it's it's um very effective yeah

43:31

um one other funny story I want to bring up I wanted to bring it up in the beginning was do you remember the Ocean Spray guy sure

43:39

that's so funny looking back now because Ocean Spray guy was no more than a

43:45

normal person now going viral on Tick Tock it's like total normalcy now but back then in 2018 when it happened the

43:54

world lost its mind like this guy went viral back when viral really meant

44:00

something now viral is just a way of life Ocean Spray guy is just a guy who films

44:05

himself he's himself selfies himself skateboarding every morning and it just

44:11

so happened that the 30th time he went viral and he was taking a swig of his Ocean Spray not because of the Ocean

44:16

Spray it was just because he put himself out there and maybe that morning he was playing just the right song and

44:22

captioned it just the right way the people started sharing it like dude this is Friday Vibes if you watch this

44:28

whatever it was you're never gonna know you just gotta try yeah but it's so

44:33

funny they lost their minds over it and now you know I'm not on the news because I got nine million views no one gives a

44:39

rest no nobody does no but that guy got a new truck and like a new house for Life he's never gonna go thirsty he

44:47

must hate Ocean Springs I mean I don't know but it's it is it's funny you just don't know what's gonna click what I

44:53

thought of my videos were gonna be a hit it's the oddest one that got my 30 000

44:58

views for you you're just like I'm gonna say this today and you got your 10 million views I mean that's crazy yeah yeah yeah and just for some real numbers

45:06

like 10 million views if you have a good product and you're well aligned to receive money

45:11

you can pretty much Bank on one in every 10 000 views somebody's gonna find your website and buy your product that could

45:19

equate to thirty thousand dollars in sales in one day that's crazy and and

45:24

that for two days yeah I had two days that were over 30k and then for four days after that it was 10K a day I did

45:31

100K in sales in a week that's crazy that's more money than I've ever made in a year anywhere yeah in one week that's

45:38

not it's not all profit but it's gross revenue it's yeah yeah anywho enough about me uh no let's uh I

45:47

think we're getting we pretty much yeah I think that's it don't be afraid to do it it's super cheap and free get it out

45:53

there don't worry about your content just make sure it's it's um consistent and you'll start to learn

45:59

all the things you need to as you get going but you got to get going I love it yeah so let's wrap it up man uh I'm

46:06

really excited about this one I I hope it's well received if you guys have any questions just send us an email you'll

46:12

find all that in the show notes if you're on YouTube be sure to subscribe wherever you listen follow the show

46:18

remember Marcus and I took the punches so that you guys don't have to so at the end of the day take advantage of this

46:25

absorb it and keep on pushing because if we did it so can you yeah all right guys

46:31

thanks a lot and we'll see you on the next one see ya [Music]